5 Easy Steps to Make Your Own Editorial Calender

March 14, 2008 | By Kristen | In Small Business Blogging, Web 2.0, Work at Home MOM

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Most business owners think only print publications create and use editorial calenders. Maybe you have gone through the process of contacting newspapers and magazines for a copy of their editorial calender to plan your public relations or advertising efforts. However, every business, especially now in the world of web 2.0, can benefit from their own editorial calender.

Many online business owners today understand the impact of internet marketing strategies and are working to use various outlets. They are responsible for content on their website, blog, article marketing, and any niche specific blogs or guest blog positions. While outsourcing content is an option, often with the right plan you can do it yourself and still carry out your other business activities.

Creating a plan at the beginning of the month will allow you to focus your efforts into specific keyword rich topics that will provide the highest quality content to your readers. You can then modify that piece to fit the distribution requirements of other publications by re-organizing the content or slightly changing the focus.

5 Easy Steps to Get Started

Step 1
Print a monthly calender template from Outlook or another online calender maker.

Step 2
Choose your keywords using Google, Wordtracker or SEO Tools related to your market. These will be the pillars of your authority posts.

Step 3
Determine your deadlines and schedule. An example might include posting on Blog 1 on Tues/Thurs and Blog 2 on Mon then post 2 articles a week on Friday.

Step 4
Brainstorm or use Mind Mapping methods to create your list of article topics, potential interviews or podcast topics.This method will also help you determine if larger topics should be broken into a “series” of information.

Step 5
Include scheduled time for research, organization and marketing. I have found that I need to schedule my social networking time as well since this can become overwhelming and suck time away from other activities.

While this method will keep you on track, remember that to add in spur of the moment content. That’s what keeps the blogging world so current so don’t be afraid to “sprinkle” on a few smaller posts that maybe build on other another bloggers post that caught your attention.

As an extra bonus, stop by clickbank, share a sale or commission junction and see what affiliate programs may apply to your keywords and include those for an extra income stream.

For an excellent example of an Editorial Calender or you can download a copy from Andy Wibbel of Six Figure Blogging and customize to meet your needs.

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